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Regional franchisee of national service franchise had a proven sales closing ratio, but needed to increase the number of sales leads in order to reach company revenue targets. The franchisee also wanted market insight to understand how it could reduce lost business and revise marketing plans to allow the business to expand into additional regions.
The franchise owner engaged Chakisse Newton and Cardinal Consulting to provide market research and incorporate findings into new marketing messaging and communication programs.
Cardinal Consulting developed comprehensive marketing recommendations to incorporate the new communications program in every aspect of the franchisee’s business from advertising and marketing collateral to client communications and internet promotions.
Dramatically increased the number of leads
Improved direct mail response rate with new messaging
Identified new prospects to target locally and regionally
Integrated website into sales strategy resulting in increased site traffic
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