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Case Studies

Build Your Brand and Dramatically Grow Your Business



Small, regional firm wanted to expand nationally, increase name recognition and establish a new company image aligned with its desired position in the marketplace.


The Director of Sales and Marketing engaged Chakisse Newton and Cardinal Consulting to lead a re-branding effort. We worked with company executives to identify its unique selling proposition and clarify its market niche. Utilizing a combination of executive strategy work, marketing research and client interviews, Cardinal Consulting spearheaded the creation of a new corporate identity.

We created new company marketing messaging and boiler plates, a new logo, website and image and implemented a marketing and public relations plan. The company also engages with Cardinal Consulting through an ongoing marketing retainer basis to advise on key marketing and sales goals and objectives.


  • Dramatic increase in the number of leads

  • Increased sales 84% over previous year

  • Created successful sales programs in new regions

  • Improved company image and developed consistent brand

  • Increased publicity and coverage in regional and national publications


Read more case studies, learn about typical client results or request additional information.

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