Build Your Brand and Dramatically Grow Your Business
Small, regional firm wanted to expand nationally, increase name recognition and establish a new company image aligned with its desired position in the marketplace.
The Director of Sales and Marketing engaged Chakisse Newton and Cardinal Consulting to lead a re-branding effort. We worked with company executives to identify its unique selling proposition and clarify its market niche. Utilizing a combination of executive strategy work, marketing research and client interviews, Cardinal Consulting spearheaded the creation of a new corporate identity.
We created new company marketing messaging and boiler plates, a new logo, website and image and implemented a marketing and public relations plan. The company also engages with Cardinal Consulting through an ongoing marketing retainer basis to advise on key marketing and sales goals and objectives.
Dramatic increase in the number of leads
Increased sales 84% over previous year
Created successful sales programs in new regions
Improved company image and developed consistent brand
Increased publicity and coverage in regional and national publications
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